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Fitness E-commerce: POWERHANDZ
Client
POWERHANDZ is a global leader in athletic training and rehabilitation technology, dedicated to enhancing human performance through smart sports products integrated with advanced technology, aiming to support athletes and patients in their performance and recovery journeys.
Challenge
POWERHANDZ needed to differentiate themselves in the fitness equipment market and demonstrate their products' effectiveness to their target audience.
Solution
We implemented a multi-faceted digital marketing strategy focusing on social media campaigns, educational content, influencer partnerships, and customer testimonials.
Strategies
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Created the "POWERHANDZ Challenge" on social media, encouraging user-generated content.
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Produced instructional videos and articles explaining the science behind the products.
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Partnered with influential athletes, coaches, and fitness enthusiasts for authentic endorsements.
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Launched "POWERHANDZ Success Stories" featuring customer testimonials.
Results
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300% increase in social media engagement
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Instagram follower count grew from 70,000 to over 100,000
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150% increase in sales within the first quarter after campaign launch
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Website traffic doubled with a 27% reduction in product page bounce rate
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Gained media coverage in sports publications and podcasts